Leading Chinese apparel brands and fashion companies will showcase their latest collections at the largest and most influential fashion exhibition in southern China, which opens Thursday at the Shenzhen Convention and Exhibition Center.
The 13th China International Fashion Brand Fair will feature two sub-fairs: the 2013 Shenzhen International Trade Fair for Apparel Fabrics and Accessories and the 2013 Shenzhen Textile Equipment Fair, said representatives of the Shenzhen Garment Industry, the overall event's organizer.
The three concurrent shows, with more than 3,000 booths across 70,000 square meters of exhibition space, will highlight domestic brands like Yinger Fashion Group and BBLLUUEE and is expected to attract more than 100,000 visitors from home and abroad.
"With more than a decade of development, the Shenzhen show has evolved into an indispensable stage on which China fashion brands can grow and prosper,"said Shen Yongfang, president of Shenzhen Garment Industry Association. "As the China fashion scene transforms itself from a purely manufacturing-based industry to a design powerhouse, the fair is evolving to facilitate this process."
The output of Shenzhen's garment industry exceeded 100 billion yuan (US$16.2 billion) in 2012, representing a 250 percent growth from a decade ago. Industry exports have also seen a tremendous jump, to US$10 billion last year, according to the association.
During the three-day fair, a series of tailor-made conference programs and seminars will be held. Catriona MacNab, chief creative officer of WGSN, a leading trend forecaster, will share research, findings and insights by more than 200 WGSN specialists focused on 2014 fashion trends.
Other on-site activities include forums and seminars with themes including department stores, apparel agents and apparel e-commerce.
Fashion catwalks by well-established brands as well as new designer brands will be staged to provide attendees with a wide selection of the latest fashion ideas.
To encourage new-breed fashion designers to showcase their works, a special feature of collections by students from Shenzhen University's College of Art and Design and Shenzhen Polytechnic also will be displayed at the fair.
(Source:Shenzhen Daily)