On August 29, Invest Shenzhen met and held talks with senior executives from Walt Disney Company China. The meeting included the government affairs director, government administrations, and industrial parks including the Futian District Cultural Industry Office and China New Media Advertising Innovation Park.

During the meeting we introduced Shenzhen's business environment and cultural development status. Representatives from the industrial parks outlined the government policies that are designed to support the development of the culture industry in Futian, and also described the current status of the culture sector. The senior executives and government officials visited the China New Media Advertising Innovation Park after the meeting.

Founded in 1923, The Walt Disney Company is the world's media leader. It ranks 248th in the list of world top-500 companies, and generated a turnover of USD42.3 billion in 2013. With positively impetus under Invest Shenzhen, the company has initiated an education and training program in Shenzhen.